Privacy Policy & Terms of Use

Privacy Policy

Brilliant Bodywork® MEDSPA
Website: https://www.brilliantbodywork.com
Last Updated: February 10, 2026

Brilliant Bodywork MEDSPA (“Brilliant Bodywork,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy & Terms of Use explains how we collect, use, disclose, and safeguard your information when you visit our website, https://www.brilliantbodywork.com (the “Website”).

By accessing or using our Website, you agree to this policy and terms.

1. Information We Collect

A. Personal Information You Voluntarily Provide

We may collect personal information when you:

  • Submit a contact or inquiry form

  • Request or schedule an appointment

  • Complete online intake forms

  • Participate in telehealth consultations

  • Subscribe to emails or promotions

This information may include:

  • Name

  • Email address

  • Phone number

  • Appointment preferences

  • Intake or consultation information you choose to provide

B. Automatically Collected Information

When you visit our Website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent

  • Referring website or source

This data is collected through cookies, pixels, and analytics tools.

2. How We Use Your Information

We may use your information to:

  • Respond to inquiries and appointment requests

  • Provide services, including telehealth consultations

  • Manage scheduling and client communication

  • Improve website functionality and user experience

  • Send marketing communications (with consent)

  • Maintain security and comply with legal obligations

3. Online Scheduling, Intake Forms & Telehealth

Brilliant Bodywork MEDSPA may offer:

  • Online appointment scheduling

  • Digital intake and consent forms

  • Telehealth consultations via secure third-party platforms

Important Notices:

  • Our Website itself is not intended to collect Protected Health Information (PHI).

  • Intake forms and telehealth services may be hosted on secure third-party platforms that maintain their own privacy and security practices.

  • You are responsible for ensuring the accuracy of information you submit and for using secure networks when communicating electronically.

Submitting forms or participating in telehealth does not guarantee services until confirmed by our staff.

4. HIPAA & Health Information Disclaimer

While Brilliant Bodywork MEDSPA provides healthcare-related services, this Website is not a patient portal.

  • Do not submit sensitive medical, diagnostic, or emergency information through general website forms or email. 

  • Any clinical information collected during in-person visits, secure intake systems, or telehealth platforms is handled in accordance with applicable healthcare privacy standards.

5. Cookies, Pixels & Advertising

We may use cookies, analytics tools, and advertising pixels (such as Google Analytics or Meta/Facebook) to:

  • Understand Website usage

  • Improve marketing performance

  • Measure advertising effectiveness

You may disable cookies through your browser settings.

6. Email & Marketing Communications

If you opt in to receive marketing emails:

  • You may unsubscribe at any time

  • We comply with the CAN-SPAM Act

  • We do not sell or rent email lists

7. Disclosure of Information

We do not sell personal information.

We may share information:

  • With trusted service providers (hosting, scheduling, analytics)

  • To comply with legal obligations

  • To protect the rights, safety, or property of our business or clients

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of electronic transmission is completely secure, and absolute security cannot be guaranteed.

9. Children’s Privacy

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect information from children.

10. Your Privacy Rights

Wisconsin & U.S. Residents

You may request access to, correction of, or deletion of your personal information, subject to legal requirements.

California Residents (CCPA/CPRA)

California residents have additional rights, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal data.

11. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

13. Contact Information

Brilliant Bodywork MEDSPA
400 N Fourth St.
La Crosse, WI 54601
Phone: (608) 783-8380
Email: guestservices@brilliantbodywork.com
Website: https://www.brilliantbodywork.com

Terms of Use

Brilliant Bodywork MEDSPA
Last Updated: February 10, 2026

1. Informational Use Only

This Website is provided for informational and marketing purposes only and does not provide medical advice.

2. No Provider–Patient Relationship

Use of this Website or submission of online forms does not establish a provider–patient relationship. Such a relationship is established only after appropriate consultation and confirmation by our staff.

3. Telehealth Services

Telehealth services may be offered using secure third-party platforms. By participating, you acknowledge:

  • Limitations of electronic communications

  • Potential technical interruptions

  • That telehealth may not be appropriate for all conditions

4. Intellectual Property

All Website content is the property of Brilliant Bodywork MEDSPA and may not be reproduced without written permission.

5. Limitation of Liability

Use of the Website is at your own risk. We are not liable for damages arising from Website use, interruptions, or reliance on information provided.

6. Governing Law

These Terms are governed by the laws of the State of Wisconsin.

7. Contact Information

Brilliant Bodywork MEDSPA
400 N Fourth St., La Crosse, WI 54601
(608) 783-8380